A Bluetooth beacon is a small, wireless device that uses Bluetooth Low Energy (BLE) technology to advertise its presence and services. Beacons operate by repeatedly broadcasting or advertising a beacon identifier to compatible smartphones or tablets within its proximity. The smartphone or tablet can then use the beacon’s information to determine its location and services, and act accordingly. Easy to control with your cloud-based dashboard, these smart beacons draw in visitors and give them the opportunity to interact with your business.
Use Cases of Bluetooth Beacon
Retail & Shopping Malls
Deliver an exceptional customer experience in the right moment Welcome visitors with personalized messages and invite them to dwell on-site. Use location-based marketing as a new marketing and revenue channel.
Cafés and Restaurants
Motivate customers for additional on-site consumption based on their past purchase and product statistics. Send push notifications with individualized benefits when the customer is still in-store.
Healthcare & Clinics
The Beacon in conjunction with a specific App could help improve the visitor’s experience, simplify finding their way around and inform about important information linked to the location.
With Our Beacon Platform you can:
- Attract customers, and increase the possibility of shopping.
- Increase the interaction with the customer through a unique mobile app, with personalized service notifications, promotions, coupons.
- Influence purchases through targeted promotions and campaigns for customer retention.
- Describe paintings, art objects, to give more details to the museum or exhibition visitors, improving their experience.
- Allow interaction with visitors in a museum, creating pathways of augmented reality.
- Advertise and offer services to customers. (discount, coupons, tickets, etc…)